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Hyundai Hope On Wheels National Launch Event
March 29, 2018
Hyundai Hope On Wheels celebrates its 20th year in the fight against pediatric cancer and announces plans to exceed $145 million toward pediatric cancer research. In celebration of its 20th anniversary, HHOW hosted its annual launch event at the New York International Auto Show to recognize the grant award-winning institutions, doctors, and children affected by pediatric cancer. The campaign theme for this year is: 20 years of saving lives and creating hope, in the fight to end childhood cancer. HHOW also introduced two new 2018 National Youth Ambassadors: Elizabeth Blair (11) and Carter Gates (12). The launch was hosted by awarding winning journalist and multimedia personality Soledad O’Brien, and special musical performances by Broadway’s Betsy Wolfe, Alton Fitzgerald White and the Broadway Youth Ensemble. This annual event takes place in conjunction with the preview night of the New York International Auto Show in the Jacob Javits Center at the Hyundai booth.